Ugg is a brand of footwear (boots, shoes, sandals, wedges, slippers), clothing and fashion accessories.

Ugg is a brand owned by the Deckers Outdoor Corporation based in California. The Ugg sheepskin boot is the brainchild of surfer Shane Stedman who needed to keep his feet warm after surfing in the cold Australian waters. The leather used is double-sided, suede on the outside and wool fleece on the inside; the boot is porous so as to keep feet cool in summer and warm in winter. Since the early 2000s Ugg boots have become a fashion product and cultural phenomenon; Ugg was named "Brand of the Year" by Footwear News.

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