Roy Roger's is an Italian fashion brand, from 1952 to today is a pioneer in the production of jeans that are recognizable by technical and stylistic precautions that have become trademark over time.

Roy Roger's defines itself with a denim soul. The brand was the first in Italy to create the iconic jeans using American denim.
Another primacy that is recognized by this brand is that of having created the first collection of jeans dedicated to women, when blue jeans were still only used by men for work.
From a small family business, it then became a leader in the world for the production of iconic jeans recognisable by their inimitable details.
Roy Roger's look for the highest quality materials to make their jeans comfortable.
One of their strengths is the reworking of classic denim models, which are adapted to the trends and tastes of their customers.
Roy Roger's signature details are the timeless black triangle on the back pocket and the zips on the back pockets.
The craftsmanship brings an added value making Roy Roger's garments unique and unrepeatable.
The sustainable materials used in the making of the garments make these jeans even more special because they also wink at the planet, such as organic and recycled cottons, eco-sustainable and recyclable packaging and energy saving in the production phase.
The brand offers a total look for men with timeless, stylish garments made in Italy; a modern, fashionable total look for women with contemporary, chic fits and a total look for children.

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