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Happiness is a clothing brand for men, women and children characterized by innovative design and products, based on rock ideas.
This brand was born in 2007 from an encounter between an Italian factory and a fashion student from Los Angeles. They start by expressing their style through t-shirts and selling them to their friends and local retailers. In a couple of months, the Happiness brand becomes very popular and begins to develop an entire collection, approaching the world of high fashion and making itself known among the most important retailers. Happiness has innovative designs and products based on rock ideas.