DIESEL since 1978 represents personality, innovation, creativity: a lifestyle brand that has its roots in denim and always looks to the future.
DIESEL is an international and innovative lifestyle company that produces a large collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has grown in an extraordinary way and from a pioneer in the denim segment has evolved to establish itself all over the world becoming a real alternative to the traditional luxury market. Despite its growth, the philosophy has remained unchanged over time: Renzo Rosso had imagined a brand that was synonymous with passion, individuality and self-expression. Each season produces no less than 3,000 new items, each the result of a process characterized by enormous creative freedom, a guarantee of constant innovation.
Diesel is a member of the Better Cotton Initiative. BCI connects people and organizations throughout the cotton sector, from field to store, to promote measurable and continuing improvements for the environment, farming communities and the economies of cotton-producing areas. By buying cotton products from Diesel, you’re supporting more responsible cotton production. Better Cotton is sourced via a system of mass balance and is not physically traceable to end products. See bettercotton.org/massbalance for details