{"title":"PUREAI","description":"\u003cp data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003ePuraai\u003c\/b\u003e is not just a footwear brand, but a story that moves between the nostalgic atmospheres of analogue films and the dynamism of contemporary metropolises. Founded by designers \u003cb data-path-to-node=\"4\" data-index-in-node=\"194\"\u003eFederica Murer and Emiliano Aiardi\u003c\/b\u003e, who were joined by \u003cb data-path-to-node=\"4\" data-index-in-node=\"249\"\u003eAndrea Redi\u003c\/b\u003e in 2023, the brand was born from an intuition gained during a trip to Tokyo: a small Japanese ideogram indicating \"reuse\". From here, the name Puraai comes to life, a poetic union between the concept of \u003cb data-path-to-node=\"4\" data-index-in-node=\"465\"\u003e\"pura\" (plastic) and \"ai\" (love)\u003c\/b\u003e, which transforms material recovery into a statement of aesthetic intent.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003ePuraai collections evoke the aesthetics of iconic 70s runners and sneakers with crepe soles, reinterpreting them with modern volumes and a palette of dusty, natural colours. Each model, from the famous \u003cstrong\u003e\u003ci data-path-to-node=\"5\" data-index-in-node=\"220\"\u003ePolly Evergreen\u003c\/i\u003e\u003c\/strong\u003e to versions in \u003cb data-path-to-node=\"5\" data-index-in-node=\"253\"\u003ebio-based materials and recycled nylon\u003c\/b\u003e, is designed to offer millimetre-perfect comfort, capable of being loved from the very first step. Choosing Puraai means embracing a philosophy that knows how to look at what we loved yesterday to transform it into what we will love tomorrow, in a perfect balance between \u003cb data-path-to-node=\"5\" data-index-in-node=\"556\"\u003ememory and evolution\u003c\/b\u003e.\u003c\/p\u003e","products":[{"product_id":"puraai-sneakers-1-01-v-summer-night-pu101v-041-summernight","title":"Puraai Sneakers 1.01 Vintage Summer Night PU101V-041 Dark Blue","description":"\u003cp\u003eMen's sneakers by \u003cstrong\u003ePURAAI\u003c\/strong\u003e\u003cbr\u003eRetro-style model\u003cbr\u003eMade from recycled and vegan fabrics\u003cbr\u003eNylon upper\u003cbr\u003eFaux suede details\u003cbr\u003eTongue with label\u003cbr\u003eMaxi PURAAI logo on the side in contrasting color\u003cbr\u003eHeel tab with embroidered contrasting logo\u003cbr\u003eLace-up closure with contrasting laces\u003cbr\u003eAntibacterial cork insole\u003cbr\u003eRecycled rubber sole\u003cbr\u003eRegular fit\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe Puraai 1.01 Vintage Summer Night are an iconic model of the brand that perfectly evokes retro aesthetics. Ideal for those seeking an authentic casual everyday look, this timeless design is perfect for those who want to stand out with a sophisticated streetwear style and an eco-sustainable sneaker with a strong identity.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eSole height\u003c\/strong\u003e: 4 cm\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eModel\u003c\/strong\u003e: 1.01 Vintage Summer Night\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCode\u003c\/strong\u003e: PU101V-041\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eColor\u003c\/strong\u003e: Midnight Blue 041 Summer Night \u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eComposition\u003c\/strong\u003e: Nylon - Vegan Eco Leather - Recycled Rubber\u003c\/p\u003e","brand":"PURAAI","offers":[{"title":"BLUE \/ 41","offer_id":52744909848875,"sku":"PU101V-041\/SUMMERNIGHT-BLU-41","price":159.0,"currency_code":"EUR","in_stock":false},{"title":"BLUE \/ 42","offer_id":52744909881643,"sku":"PU101V-041\/SUMMERNIGHT-BLU-42","price":159.0,"currency_code":"EUR","in_stock":true},{"title":"BLUE \/ 43","offer_id":52744909914411,"sku":"PU101V-041\/SUMMERNIGHT-BLU-43","price":159.0,"currency_code":"EUR","in_stock":false},{"title":"BLUE \/ 44","offer_id":52744909947179,"sku":"PU101V-041\/SUMMERNIGHT-BLU-44","price":159.0,"currency_code":"EUR","in_stock":false},{"title":"BLUE \/ 45","offer_id":52744909979947,"sku":"PU101V-041\/SUMMERNIGHT-BLU-45","price":159.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/3966\/2379\/files\/Puraai_Sneakers_1.01_Vintage_Summer_Night_PU101V-041_Blu_Scuro_1.jpg?v=1773827015"},{"product_id":"puraai-sneakers-1-01-vintage-alga-pu101v-042-alga","title":"Puraai Sneakers 1.01 Vintage Alga PU101V-042 Green","description":"\u003cp\u003e\u003cstrong\u003ePURAAI\u003c\/strong\u003e sneakers\u003cbr\u003eRetro style model\u003cbr\u003eMade from recycled and vegan fabrics\u003cbr\u003eNylon upper\u003cbr\u003eFaux suede details\u003cbr\u003eTongue with label\u003cbr\u003eContrasting PURAAI maxi logo on the side\u003cbr\u003eHeel tab with contrasting embroidered logo\u003cbr\u003eContrasting lace-up closure\u003cbr\u003eAntibacterial cork insole\u003cbr\u003eRecycled rubber sole\u003cbr\u003eRegular fit\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe Puraai 1.01 Vintage Alga are an iconic model from the brand that perfectly evokes retro aesthetics. 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The textured sole adds a touch of retro character, making them perfect to pair with a denim skirt for a fresh and feminine look. They are the ideal ally to add grit to a casual everyday outfit with cargo pants or joggers, but they also express their sportier soul with technical garments. 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